Supporting women - and the brand behind them
Supporting women in every phase
Alua was built on a simple observation: women's bodies change in ways the supplement industry mostly ignores. The aisles are full of products optimized for muscle and performance. Far fewer are made for the hormonal shifts, skin changes, and energy dips that arrive in their thirties, forties, and beyond.
So Alua started building for those phases instead. Collagen for the skin, electrolytes for the energy, formulations made to actually meet women where they are.
"RocketCare helped us through a rebrand and did a perfect job. We had tight deadlines, it had to go perfect, and it did. They truly want tests to succeed as much as I as a founder do — and that makes them the perfect partner for us."
Floris Koch
Founder, Alua
GROWING WITH THEM
Working with Alua has meant showing up at the phases that mattered most. We moved the storefront from Gempages to native Shopify, cutting LCP by 50% and CLS by almost 90%. We carried the rebrand launch over the line, generating €43k in the first hour, on a day where mistakes weren't an option. And we built a custom bundle builder that spread orders across flavors, easing stock pressure and lifting revenue.
Three different moments. Three different problems. One steady partnership underneath.
Our work
