From RocketCare to FONDERIE

RocketCare was the puberty.

The name got us off the ground in 2022, but it stopped fitting somewhere along the way. We went to a bank to open a new account, and the representative asked if we were a healthcare institution… trust us that this wasn’t the only sign that screamed we needed a new name :)

But that’s it basically - just a new name. The team has stayed the same. The work has stayed the same. We just have a sharper focus now. 

We're becoming a specific kind of agency - the partner that ambitious beauty and lifestyle brands on Shopify call when they want CRO and development in one integrated team. RocketCare couldn't carry that ambition. It was the name of a young agency figuring out what it wanted to be. We've figured it out.

We asked our team how they'd describe what we've become.

Borisav, our lead developer, said we're a mix of an ambitious 25-year-old entrepreneur and a 40-year-old German engineer. Drive on one side, precision on the other.

Niels, managing director, said we're obsessed with the craft. Always raising the standard, never satisfied.

Dani, founder, said what he loves most is the orchestration. The way every part of the team plays into the next.

Then we asked: what symbolizes this? Heat. Precision. Craft. The answer was a foundry.

FONDERIE.

To become the champion, you have to be the champion. As FONDERIE, we're ready to become Europe's #1 Shopify partner for beauty and lifestyle brands.

The work continues, but now with a name that finally fits.